Hearts For Hearts Girls Website Receives Prestigious Web Award

For Immediate Release

CONTACT INFORMATION:

Gina Beebe/Playmates Toys
(608)848-3135
gbeebe@playmatestoys.com

Allison Matteo/Coyne PR
(973)588-2232
amatteo@coynepr.com

EL SEGUNDO, CA (December 5, 2011) — Playmates Toys is proud to announce that the Hearts For Hearts Girls website is the recipient of a 2011 W³ Award. The website was honored with a Silver Award in the “Toy and Hobby” Website Category, and was selected from over 3,000 entries.

The W³ Awards is a Web competition that honors outstanding Websites, Web Marketing, Web Video, and Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. The W³ Awards is authorized and judged by the International Academy of the Visual Arts, which is an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

Hearts For Hearts Girls is a charitable doll line and fashion collection from Playmates Toys, which seeks to empower girls to become agents of change in their communities, their countries and around the world. The line features six dolls inspired by real girls from real places allover the world. Each authentically dressed and lifelike doll has her own story to share and is working to change her community in ways unique to her home country. A portion of each doll sale is donated to a non-profit organization that helps children from that doll’s country. Playmates Toys is working with non-profit partner World Vision to make this possible.

The Hearts For Hearts Girls dolls come to life with a fully interactive website that lets girls discover different cultures, read about girls who have overcome challenges, and engage with the dolls through a range of activities. Each doll comes with a special code that lets girls unlock a free membership to the kid-safe website at www.hearts4heartsgirls.com. All girls are welcome to visit the website, but the special code that comes with purchase provides access to a larger array of games and also lets girls create their own “myHeart” page. This special page displays things that girls care about, ways in which they want to help girls or their community, and words to help express how they feel as a Hearts For Hearts Girl. They can change the page as often as they like!

The development of the website took careful planning and execution with a variety of talented design and game development partners, including 1:1 Ratio, Splashworks.com, and game guru Ferry Hallim. “The website was created to let girls realize that every one of them, no matter how young, has the power to change the world—one heart at a time,” said Cindy Rink, Executive Web Producer for Playmates Toys. “The website is now a living entity, consisting of immersive games and activities, and stories of both the dolls and real girls who will hopefully serve as an inspiration to others.” For more information about the W³ Awards, please visit www.w3award.com.