Playmates Toys Appoints New Head of U.S. Sales

FOR IMMEDIATE RELEASE

CONTACT:
Playmates Toys, Inc.
Dani Tauzin
Tel: 310-252-8002
Email: DTauzin@playmatestoys.com

El Segundo, February 7, 2011—Playmates Toys Inc. announces today the appointment of William W. Beebe III as Senior Vice President of U.S. Sales, effective immediately. Beebe will be based in the El Segundo office and report into Thomas Chan, Chairman and Group CEO.

“Bill is among the most respected professional sales executives in the industry today. His extensive knowledge, skills and experience will be of benefit to Playmates Toys as we continue to expand our product lines and strengthen our core management team,” said Thomas Chan.

Beebe has over 30 years experience in a variety of sales, marketing, licensing and senior management positions with many of the toy industry’s largest companies. He began his career at Hasbro where he rose through the ranks in the sales organization over the course of 15 years to Vice President of Sales. Beebe also served as Senior Vice President of Sales and Marketing for Bandai America where he was responsible for license acquisition. As Executive Vice President/General Manager at Character Direct, Bill was responsible for the overall management of the new business division of Li & Fung. Before re-joining Playmates Toys, Bill was most recently President of North America for Senario.

Please Note: Headshots are available upon request.

 

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well respected and innovative marketing and distribution companies in the global toy industry with proven track record in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises—including Teenage Mutant Ninja Turtles—from its offices in California and Hong Kong.

Playmates designs, develops, markets and distributes its products in over 60 countries worldwide.

Playmates Toys Inc. (HKSE: 0869)